The Challenge
SPORTLAND was opening the biggest store in the Baltics.
The challenge was to spread message beyond the store walls, attract media attention, and generate earned coverage in news, social media.
The Insight
Sport is about records, competition, and shared excitement.
The store opening coincided with the Olympic Games, where Lithuania’s 3×3 basketball team won bronze at the Paris 2024 Olympic Games.
At a moment when the whole country was celebrating sporting achievement, an opening could become memorable only if people were invited to compete, and meet medal winners.
The Solution
The store opening coincided with the Olympic Games, where Lithuania’s 3×3 basketball team won bronze at the Paris 2024 Olympic Games. To mark the moment, the team was invited to the opening, turning Olympic success into a live experience.
The agency developed the “Olympic Records” concept, inviting visitors to break records in unexpected challenges – from planks and rowing to discus throws — and win prizes. The winners of the 3×3 championship earned a unique opportunity to face the national team, extending the celebration from watching sport to competing in it.
The Impact
The opening became more than a store launch – it became an event.
The involvement of Olympians and journalists generated media coverage, attracted crowds, and positioned SPORTLAND’s new flagship store.
