The Challenge
During the Christmas period, Akropolis aims to attract families to the shopping center and turn visits into longer, more engaging experiences.
The challenge was to evolve a yearly Santa-calling tradition into a strong retail activation – one that supports footfall, dwell time, and seasonal shopping.
The Insight
Christmas is when shopping centers become destinations.
Experiences that create emotional value for children also drive visits, time spent, and purchases for parents.
The Solution
Each year, a dedicated Santa phone booth is redesigned to match Akropolis’ current Christmas communication and visual identity. Around it, themed decorations and interactive activation zones create a festive environment that invites families to stay longer.
To strengthen the retail impact, shopping-driven mechanics were introduced, rewarding visitors with exclusive Akropolis merchandise. These collectibles became highly desirable for children, naturally encouraging repeat visits and purchases.
The Impact
The activation became a key Christmas attraction at Akropolis. By combining a beloved tradition with evolving design, playful retail mechanics, and strong seasonal atmosphere, the experience consistently draws families into the shopping center and supports Christmas-period retail performance.
